Cigarette smokers sued tobacco products manufacturer, alleging that manufacturer’s claims that product was “light” and had “lowered tar and nicotine” were misrepresentations under the Maine Unfair Trade Practices Act (MUTPA). The United States District Court for the District of Maine granted summary judgment for manufacturer, ruling that the MUTPA claim was preempted by Federal Cigarette Labeling and Advertising Act (FCLAA). The United States Supreme Court held that: (1) action was not expressly preempted by FCLAA, abrogating Brown v. Brown & Williamson Tobacco Corp., 479 F.3d 383; and (2) action was not implicitly preempted by Federal Trade Commission’s (FTC) alleged longstanding policy regarding “light” cigarettes.