Cereal manufacturer that held trademark in “Toucan Sam” character sought de novo review of Trademark Trial and Appeal Board’s (TTAB) decision to permit registration of word mark “Toucan Gold” by manufacturer of promotional golf equipment. The Court of Appeals held that: (1) plaintiff’s mark was strong; (2) parties’ products were unrelated; (3) parties’ marks were not sufficiently similar to support finding of likely confusion; (4) defendant’s marks did not dilute fame of plaintiff’s “Toucan Sam” marks; (5) defendant waived claim for attorney’s fees; and (6) defendant was not entitled to damages for allegedly frivolous appeal.